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8 Reasons Why I Hate Disneyland

The traffic. The lines. The heat. The noise. The screaming kids. Sometimes Disneyland isn’t quite the Happiest Place on Earth.

To drive traffic to their upstart humor website, The Heckler, TBS published daily articles aimed at going viral. The network wanted to generate buzzworthy content, calling upon us to create a series of animated illustrations that would make this funny article come alive.


SKETCH

The tone of the piece inspired us to head down a dark, sketchy path as we came up with scenes for each of the eight points. 

FINALIZING THE ART

With the client loving the direction of the sketch, we worked toward finalizing the art, using a bold, saturated color palette and a line style to match the sarcasm of the article. 

ANIMATING THE MOTION

No matter how you pronounce them, animated GIFs are still an effective way of making static images spring to life. We created interesting movements that would catch the eye without being seizure-inducing. The article was then spread by TBS across its digital and social platforms.  

TBS | The Heckler - Hate Disneyland
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August 14th | David Rosove

NO.1: The employees

The employees do not look like they are working at the Happiest Place on Earth.

NO.2: The Traffic

You have to drive up to 2 hours in traffic to get there.

NO.3: The Food

Eating a full turkey leg off the bone while walking around in the blistering sun has to violate half a dozen FDA regulations.

NO.4: Mickey Mouse

Mickey Mouse can’t be that happy all the time. He tries to spread a certain quality of joy only attainable through a manic episode. He’s selling a lie.

NO.5: Kids on Leashes

It’s depressing to see children on leashes because that is the surefire way to make kids hold resentment towards parents.

NO.6: Nostalgia

I understand nostalgia, but sometimes going to a place you liked as a kid makes you depressed and sad.

NO.7: The Kids

Being a kid around a lot of other kids is fun, but being an adult around other screaming, tired children is the opposite of that.

NO.8: Mickey Mouse Ears

The people who wear their Mickey Mouse ears the next day to school or work. WE KNOW YOU WENT TO DISNEYLAND BECAUSE YOU POSTED 50 PHOTOS OF YOUR MAGICAL TIME TO FACEBOOK.

Working with Zookeeper has been a pleasure. The team has great artistic abilities and keeps a keen eye on where the medium is headed.

–Jesse McLean, TBS

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