When we say Be Your Own Creature, we mean that brands should be different and unique to stand out from the pack in today’s harried, ultra-competitive world. When clients engage us, they can anticipate we won’t deliver creative that’s expected or ordinary.
To reinforce this message, we created a promotional campaign in 2013 to show our character design and illustration abilities. We sent these ZooHeads, which were printed on vinyl to be affixed and re-affixed safely to any surface, in shiny packages to nearly 150 VIP clients and perspective clients every month for a year.
We started by brainstorming and sketching to come up with ideas for the campaign.
Every month, the idea for an original Zookeeper character, along with a kooky, memorable creature name, jumped off the page. These were super fun to create and draw.
The Kringler was the last creature of the campaign, sent out in December for the holidays
A mysterious cold-weather creature emerges from high in the snowy Himalayas…Powder was the first in the ZooHeads series. The rest of the crew appear below.