About Us

Why Rent Attention
When You Can Own a Character?

Zookeeper turns brand strategy into iconic animated characters—IP you can scale across every screen, moment and market. These aren’t mascots. They’re living brand assets that build relationships, spark loyalty and pay compounding returns.

Since 1999, Zookeeper has built characters with teeth that stand out from the pack. From Nike to NBC, from Charles Schwab to Komatsu, our work has helped world-class brands move markets, thrill fans and create characters that endure.

Not a studio of generalists—a strike team of animators, illustrators, writers, strategists and producers obsessed with one thing: turning brands into living, breathing characters.
 

What We Stand For


Every brand deserves a beating heart—one that moves, scales and expresses itself dynamically in the modern world. Character is that heart. Characters are emotional shortcuts, story engines and marketing platforms you can actually own.

Animation without strategy is just noise. Every frame we make is tied to a business outcome: launch clarity, audience growth, trial-to-conversion, brand affinity. We design with intention and deliver at speed—without sacrificing craft.
 

What We Do (and Why It Works)

  • Design iconic brand characters that audiences remember, rally around and come back to.
  • Build story systems and brand worlds that outlast slogans, outspend media buys and out-earn one-hit ads.
  • Set brands in motion with motion-first branding that stays consistent across platforms, timelines and teams.
  • Ship with precision and pace, solving high-stakes problems on timelines that would terrify most studios.

There are stories live-action can’t touch—too surreal, too abstract, too impossible. That’s where we live. We take the intangible and make it unforgettable.
 

Built for Marketers Who Want More Than a One‑Off


If you’re done renting attention, build ownable character IP. Create a campaign hero that scales. Give your brand a voice, a face and a soul your audience will follow.

From first sketch to final frame, we create characters that live, breathe and sell. Zookeeper brings structure to wild ambition—blending brand strategy, character design and animation into work that roars.
 
 

Nobody builds brand characters like Zookeeper.

 

Brands who’ve partnered with us.

  • Adobe Logo
  • Charles Schwab Logo
  • Pespi Logo
  • Komatsu Logo
  • Wells Fargo Logo
  • Pepsi Logo
  • ABC Logo
  • Hulu logo
  • Team Cooco Logo
  • Snapchat Logo
  • TBS Logo
  • NBC Logo
  • Disney Logo
  • Universal Logo
  • Fox Weather Logo
  • Fox News Logo
  • Fox Sports Logo
  • Nike Logo
  • NY Yankees Logo
  • Philadelphia Flyers Logo

Here are a few you might recognize
who’ve trusted us over the years
to create stories worth sharing.

ECD/Founder of Zookeeper Dave Waite

StrategyECD + Founder

Dave Waite

“Breakthrough branding doesn’t come from playing it safe. It comes from making bold creative choices, building characters people love and telling stories that stick.”

For more than 25 years, Dave has built a career out of proving breakthrough creative ideas give brands an unfair advantage. As Founder and Executive Creative Director of Zookeeper, he’s been trusted by ABC, Nike, Adobe, Team Coco, Fox Sports and other world-class brands to lead the creation character-driven animation and branding that sticks in culture and moves audiences at scale.

A creative executive and entrepreneur, Dave has navigated every side of the production lifecycle — from writing copy for Nike’s global retail launches, to directing animated shows for Conan O’Brien and NBC, to pioneering real-time animation for networks in partnership with Adobe. At Zookeeper, he’s spent over two decades proving that great creative isn’t just delivered — it’s engineered through fearless collaboration, sharp strategy and the right dose of breakthrough technology.

Under his leadership, Zookeeper has:

  • Directed and produced animation for primetime shows like Revolution, Dracula, Million Second Quiz, The Wall, and Game of Games on NBC, along with projects for ABC, Fox Sports, and TBS.
  • Co-directed a hybrid live-action/animation project for Team Coco’s Comedy Club, producing 26 minutes of original, binge-worthy animation in under three months that racked up hundreds of thousands of views on Snapchat.
  • Helped Adobe’s Advanced Product Development Team beta-test emerging real-time animation tools, leading to speaking engagements at San Diego Comic-Con, IDEA Sports Conference, CTN Animation Expo and Adobe Live.
  • Championed 3D face-tracking and audio-driven animation workflows, producing the first-ever animated appearance of the Philadelphia Flyers’ mascot, Gritty, sparking half a million impressions overnight.
  • Developed and pitched eight original animated IPs to major networks and streamers including FX, Quibi, Nickelodeon, TBS and Adult Swim.
  • Directed the creation of over 100 brand identities and logos, including multiple Logo Lounge award winners, with full brand systems and style guides.

 

Before launching Zookeeper in 1999, Dave cut his teeth at Nike, where he was lead writer for multiple NIKETOWN and NIKESTORE openings around the globe that included London, Berlin, Melbourne, Las Vegas, Honolulu and Miami, crafting brand storytelling for athletes like Michael Jordan, Tiger Woods and Andre Agassi. His career began in the pressure cooker of ESPN, cutting hundreds of highlight reels under crunching deadlines for SportsCenter , NHL2Night and NFL Primetime.

A graduate of Northwestern University’s Medill School of Journalism, where he also captained the hockey team, Dave later continued his creative education at ArtCenter, Otis and the Pacific Northwest College of Art.

When not replying to your latest email, you’ll find Dave chasing a hockey puck, blasting a golf ball deep into the woods or hanging out with his dog, Puck.

Isaac Holk

Character Design IconAnimator + Illustrator

Isaac Holk

Born in Oakridge, Oregon, Isaac Holk grew up in the shadow of vast skies and dense forests, where curiosity and creativity were part of daily survival. Days spent sketching animals, exploring trails and inventing imaginary worlds laid the groundwork for a lifelong pursuit of visual storytelling. What began as filling sketchbooks with creatures and scenes evolved into a career that bridges illustration and animation, with a range as adaptable as it is distinctive.

Since joining Zookeeper in 2007, Isaac has specialized in creating versatile, character-driven work for a wide variety of projects, from broadcast spots and commercial campaigns to long-form series and brand-driven storytelling. His illustration style shifts fluidly from clean, vector precision to painterly texture, always tailored to the story at hand. In animation, he moves seamlessly between 2D motion in After Effects and fully realized 3D environments in Blender—bringing concepts to life with equal parts artistry, technical fluency and a craftsman’s attention to detail.

Isaac’s work is defined not just by his adaptability but by his ability to listen closely to the needs of a project and find a style or solution that feels inevitable for the audience. Whether he’s designing for a commercial, animating for a series or creating hybrid assets that blend 2D and 3D worlds, he approaches each assignment with the same curiosity and resourcefulness that first took root in the Oregon woods. That balance of craft, versatility and imagination continues to define his work while always evolving—making him a cornerstone of Zookeeper’s creative team and a trusted collaborator for clients who want their ideas to resonate.

Animator Steven

Sports IconAnimator

Steven Gong

Steven learned the craft of animation in its most tactile form—drawing frame-by-frame with pencil on paper. That foundation in traditional 2D gave him an instinctive sense of timing, movement and character that now drives every project he touches. Over the years, he’s evolved into a multidisciplinary creator, equally at home with After Effects motion graphics, stylized 3D built in Blender and immersive environments crafted in Unreal Engine.

Never content to operate in a single lane, Steven approaches animation as equal parts craft and problem-solving. Whether it’s breathing life into characters for a series, building assets for games, or delivering kinetic visuals for advertising, his work blends technical fluency with a willingness to experiment. He’s collaborated with studios like ShadowMachine and Wide Right Interactive, bringing stories to screens large and small while navigating the demands of different pipelines and styles.

A believer in learning across mediums, Steven continues to expand his creative toolkit—sometimes by mastering complex software, sometimes by chasing personal goals like painting in gouache. This drive is grounded in his academic path, which began with a bachelor’s degree in Environmental Studies from the University of California, Santa Cruz, and later a B.A. in Animation, Interactive Technology, Video Graphics and Special Effects from California College of the Arts—an education that fused artistic foundations with technical expertise. It’s this balance of adaptability, curiosity, and respect for the fundamentals that makes his work feel both precise and alive.

Some of the incredible artists behind the work

Contributors

Dusty GridleyChris ParkCJ DeWaalGabrielle Steagall • Erik SingerCoupe StudiosScott McCraeCalvin O’ConnorJerry Kurek •  • Genai Birch • Kenzie Goff • Gina Taylor • Nick Snyder • Cristina Rendon • Antonio Monge •  Jesse Holk • Christina MayesImana Almourzaeva • Emily Watts • Jonathan WattsZack SelwynJ. Chris Newberg • Sarah HallMike VaughnMichelle CampbellClifton DuncanMike SurreyJosh GridleyHawk JensenShannon Murphy • Heather RayburnKevin Anderson • Our friends at HTMLBoutique

Big Gratitude for the Big Ideas

Special Thanks

Natasha ToubienKeir McLarenJoel PilgerKelly SellsChris DoMargaret FloydKim DawsonSandra RileyTom Dolan

Pizza Face

Need a pizza that blinks? Maybe we can help.

 

 

 

The Creator’s Compact™

How We Work Together

We support The Creator’s Compact™ from The Forum, an alliance of founders committed to making creativity the most valuable force in business.

We respect the process. And each other.
You’re not just a check. We’re not just a vendor.
You pay for the craft. Not the clock.
The agreement is signed. The work begins.
You show up. We show the way.
Shift in scope. Shift in price.
As work expands, so do the terms.
You keep the finals. We keep the rest.
You get the work. We get to promote it.

The Compact reflects the shared best practices of hundreds of Forum members—the world’s leading studios and production companies.

Things We Get Asked All the Time

Questions? We have answers.

Q: How much does it cost?
A: It depends, no two projects are ever the same. Price depends on scope, speed and scale — but whether it’s one hero spot or a full brand system, we’ll tell you upfront and make it worth every dollar.

 

Q: What can we use branded animation for?
A: Almost everything:

  • Campaigns
  • Explainers
  • Social content
  • Sports mascots
  • Broadcast opens
  • Brand storytelling
  • Web + app experiences
  • Music + entertainment
  • If it moves, we make it matter

 

Q: What’s your style?
A: We’re chameleons. Your brand’s DNA dictates the style — not our egos. From flat 2D to lush 3D, from playful to epic, we adapt so your brand never looks cookie-cutter.

 

Q: How fast can you move?
A: Fast. We once delivered a full animated NBC show open in under a week. The more time we get, the bigger the fireworks — but when the deadline’s brutal, we still deliver. Rushes do incur rush fees though.

 

Q: Do you work with agencies?
A: All the time
. Over the years, we’ve worked with ad agencies, TV networks, entertainment companies, sports teams and a wide range of businesses, from emerging startups to Fortune 100 powerhouses.

 

Q: What makes Zookeeper different?
A: Strategy + character + speed. We don’t just produce content, we create assets that keep earning for years. That’s why the world’s top brands keep us in their corner
.

 

Q: How big is your team?
A: Big enough to handle global brand work, small enough to stay nimble. Our core team has worked together for years, and we scale up with our network of trusted talent when projects demand it.

 

Q: What are you like to work with?
A: Friendly. Fun. Direct. We’ll push you when it matters, laugh with you when it doesn’t and always keep the work exceptional.

 

Q: How long have you been around?
A: Since 1999. We’ve built logos, brands, campaigns and characters for over 25 years — evolving with every shift in media and technology.

 

Q: Do you still do logos, websites and strategy?
A: Yes. We’ve always believed great characters sit on top of great brands. We still design identities, map positioning and create strategies that set the stage for character-driven work.

 

Q: Should I call if I have a wild animal in my backyard?
A:
Please don’t call if you have a wild peacock on your patio (unless you’re NBC). We’re not that Zookeeper. And yes, we’ve had that call.

 

Q: Anything else?
A: I
f you have any questions that aren’t answered here, just send us an email.

Illustrated Smiling KidStormbreaker Logo Printed SignHummingdream Final Logo Design

Testimonial IconWhat our clients say

This is gorgeous and amazing. Thank you so much. Feedback has been super positive! Love the title sequence idea. And please express my thanks to the whole team for the hard work on this series. Turned out really beautiful (despite the subject manner!).

—Carole Angelo, NBC Universal

Working with Zookeeper has been a pleasure. The team has great artistic abilities and keeps a keen eye on where the medium is headed.

—Jesse McLean, TBS

We worked with Zookeeper for our brand design and feel. They did such a great job with the logo that we’ve sold almost as many T-shirts as beers!

—Dan Malech, StormBreaker Brewing

Wanted to let you know how impressive the level of these illustrative animations are—especially with my background in motion design and graphics. This is a really nice looking cohesive package, so please pass along another artist’s congratulations and thank you to everyone involved.

—Tina Shaw, NBC Universal

Thanks again for all of your help on this, what you guys provided was key to visually explaining the story. Everyone I’ve talked to said they loved the animations, thought they were very cool and unique looking.

—Matt Schlef, Fox Sports

Gorgeous. Wonderful. So happy I found you. You guys have an amazing attitude, are talented, and perceptive to my needs. I can see the care and thought and precision that you’ve put into this, and I really appreciate that. Showed the logo to a few more peeps today. They all say the same thing: ‘Wow’ and ‘gorgeous.’ You guys have really done a beautiful job. The still logo is PERFECT. And that slow-motion rippling graphics logo is breathtaking. I’m grateful. I love what you guys have done. I’m so happy. You guys are rockstars. Thank you!!

—Krystal White, HummingDream Productions

Thanks again, I’m really pleased with the work you guys are doing. I couldn’t be happier. I’m so happy to have you on my team.

—Eddy Muñoz, Vacancy Apparel

I have had the pleasure of working with Dave and company at Zookeeper over the course of a few projects now. I’ve tapped into a number of their service offerings to include naming, logo design, branding and website design. All of resultant artifacts came out wonderfully and at a great value. I have and will continue to recommend Dave and his team for anyone seeking some killer work in the creative space.

—Matt Bader, The Train Station

We needed a brand identity for a next-gen retail concept that would relate to an astute millennial consumer. We also wanted it to evoke qualities of an established and authentic brand, mature beyond its years. Dave Waite and the Zookeeper team delivered a fresh, exciting logo and brand identity package that has been received extremely well by our customers and strategic partners. It is eye-catching, timeless, unique and one that we believe could have been as relevant 20 years ago as it will be 20 years from now.

—Lawrence Tanenbaum, President and CEO, Kinsley

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