This is what we’re been bred to do.

Some clients come for one thing. Others unleash the whole arsenal.

Our Prowess turns brands into living, breathing icons — built to sell, scale and stick in culture.

From strategy to storytelling, character design to animation, branding to naming — Zookeeper’s prowess is turning brands into assets that last. Every project gets the same mix of sharp strategy, fearless creativity and Zoo-level craft.

Strategy + Story

Before we draw a frame, we get the story straight.

• Brand Strategy — positioning, messaging and narrative frameworks that give your brand a heartbeat
• Discovery / Workshops (Zoolab™) — live strategic sprints to uncover what moves your audience
• Audience Personas + Segmentation — not nicknames, but real emotional drivers and profiles
• Naming — products, companies or campaigns that stick, spark and scale
• Messaging Systems — storylines and language calibrated for every channel
• Voice + Tone (EchoType™) — a voice system that sounds unmistakably you everywhere
• Narrative Spine / Story Development — arcs that carry across campaigns, platforms and years
• Launch Planning (LaunchLoom™) — rollout strategies that actually land
• Campaign Strategy + Creative Direction
• Competitive Audits + Opportunity Mapping

Branding + Identity

Your brand needs more than a logo — it needs a face, a system and a heartbeat.

• Logo + Mark Design — iconic, motion-ready marks built to last
• Visual Identity Systems — color, type, grid and design rules that scale
• Brand Guidelines + Toolkits — flexible, usable playbooks for internal and external teams
• Motion-First Identity — branding designed to move across every screen
• Campaign Branding + Seasonal Identities
• Packaging Design — characters and marks that leap off the shelf
• Environmental + Experiential Design — from events to retail to real-world spaces
• Web + Digital Brand Systems — UI identity and interaction design
• Brand Refreshes + Rebrands
• Brand Experience Design — merch, swag, touchpoints

Characters + IP

Most mascots are costumes. Ours are assets.

• Character Design (CharacterCode™) — mascots, icons and campaign heroes engineered to endure
• Spokes-Characters — living ambassadors audiences rally around
• Illustration — original, ownable artwork that makes your brand unmistakable
• Campaign Heroes — characters designed to carry entire platforms
• Story Systems — narratives that scale across screens, campaigns and years
• IP Development — building character-driven intellectual property that lasts
• Storyworld / Universe Building
• Character Animation Systems — poses, turnarounds, motion bibles
• Licensing + IP Extension Guidance
• Fandom Engagement — character assets that fuel communities

Animation + Motion

From snackable loops to full broadcast, we make brands move.

• 2D Animation — flat, bold, fast-moving characters and stories
• 3D Animation — cinematic depth and realism when the story demands scale
• Mixed Media — blending illustration, live action and motion
• Explainer Videos — complex ideas, made clear and entertaining
• Commercials / Brand Spots — broadcast-ready with characters at the center
• Social Content — snackable animations designed for feeds and shares
• Broadcast Design + Show Opens — motion work for networks, sports and entertainment
• Motion Graphics — kinetic type, design-in-motion, system-driven graphics
• Infographics in Motion — data turned into story fuel
• Lower Thirds + Titles — seamless broadcast polish
• Music Videos — animated worlds set to sound
• Sports Mascot Animation — from Gritty to Southpaw, characters that win fans for life
• UI/UX Animation — digital motion that enhances usability and brand feel
• AR / VR / Interactive — motion built for immersive platforms
• Interactive Animation — web, apps, games

Production + Post

Where craft meets speed.

• Concept Development + Treatments
• Scriptwriting
• Storyboarding — mapping the visual spine before anything moves
• Animatics — rough motion tests to nail timing and flow
• Voiceover Production — casting, recording and direction
• Sound Design + Music — scoring and SFX that amplify story
• Editing + Assembly — seamless layer integration
• Compositing + VFX
• Color Correction / Grading — polish that makes brands pop
• Rendering + Delivery — optimized for every screen and platform

Seen enough? Let’s make your brand roar. Drop us a line.