We just wrapped a new batch of animation work for Pioneer Bank and put together a highlights reel that shows how the whole campaign came to life. Banking features can feel pretty dull, so the goal was to make everything feel warm easy and inviting. Working with Boyd, we built a series of short character-driven spots that explain fraud protection mobile banking Smart Start and Pocket Change in a way that actually connects.

The style is simple and bright with fluid transitions that keep the pace moving. Each scene flows into the next and the Pioneer arrow acts as a guide through the story. The result feels less like advertising and more like a friendly nudge toward smarter money habits.

Pioneer walked away with a fresh voice and a set of spots that customers watched shared and understood. Check out the reel above to see how it all came together.