New Motion Design Video for Pioneer Bank

By Dave Waite • January 26, 2026



Zookeeper partnered with Boyd to bring Pioneer Bank’s Imagine Your Impact internal campaign to life through bold, high-energy motion design. Built around vibrant brand color, kinetic typography and dynamic movement, the video delivers real launch excitement while reinforcing a simple message: it starts with YOU. The result is a modern, motivating piece designed to strengthen employee connection, spark collaboration and support a one-team mindset across the organization. Pioneer Bank’s VP of Marketing and Communication shared: “This is incredible! You guys totally hit the nail on the head with this one and I can’t wait to share it.”

A Cinematic Journey Through the World’s Most Iconic Film Locations

By Dave Waite • January 8, 2026

 

Film has always shaped how we imagine the world. Sam’s Reel World Adventures turns that idea into a living, breathing experience.

Created and hosted by actor and director Sam Coale, the channel is a cinematic travel series that explores the real-world locations behind some of the most influential films and television shows ever made. Each episode takes viewers beyond the screen and into the environments where stories were born…streets, landscapes and landmarks that helped define modern visual culture.

The identity reflects that ambition. The opening title sequence was designed to feel less like a YouTube intro and more like the opening moments of a feature film. Weathered, stacked custom typography evokes classic cinema marquees, while illustrated mountain silhouettes anchor the mark in timeless adventure. A rotating film reel doubles as a compass. Its cardinal points subtly guiding the journey, while stars, drifting fog and atmospheric lighting build a sense of scale and mystery. Everything moves in deliberate, cinematic rhythm, setting the tone before the first frame of footage even appears.

This isn’t content designed for quick consumption. It’s a carefully authored series for film lovers, travelers and visual storytellers who care about place, history and craft. Each destination is treated with respect, context and curiosity…examined not just as a backdrop, but as an essential collaborator in the storytelling process.

Sam’s Reel World Adventures positions travel as a form of film scholarship and exploration as a creative act. It’s a channel built for viewers who want to see the world through the lens of cinema. And understand how real locations continue to shape the stories that move us.

“LOVE the animation! Amazing!! Tonally perfect too! Awesome AWESOME job!!! The fog/mist element really adds to it too! Excellent!”

—Sam Coale, Director

Original Art Is the New Luxury Signal

By Dave Waite • January 7, 2026

 

We’re back from break and saw plenty of inspirational over the break. And we noticed a trend. True art communicates craftsmanship, credibility and status. While AI slop soullessly races to the cellar and makes brands look cheap, brands that want to truly differentiate themselves commission original art. Real art makes brands appear luxurious, prestigious and desired.

This year had…character

By Dave Waite • December 19, 2025

Santa Character Design

 

A Character Can Say What We’re All Feeling.

It’s been a year.

Even Santa’s feeling it.

Before we all step away, reset the pace and let the noise quiet down, we just wanted to say thank you for being part of our world this year.

We hope the holidays bring you a bit of rest, a few good moments of levity, and the space to reconnect with what matters most.

Wishing you a calm close to the year—and a New Year full of stories worth telling.

Hand-Turkey Defies Odds

By Dave Waite • November 25, 2025

 

It’s rare to find a bird that’s still moving this close to Thanksgiving.

To all our friends, supporters and clients, thank you for being in our corner. We’re grateful for you.

Safe travels and good eating.

How We Brought Pioneer Bank’s Story to Life Through Character-Driven Animation

By Dave Waite • November 19, 2025


We just wrapped a new batch of animation work for Pioneer Bank and put together a highlights reel that shows how the whole campaign came to life. Banking features can feel pretty dull, so the goal was to make everything feel warm easy and inviting. Working with Boyd, we built a series of short character-driven spots that explain fraud protection mobile banking Smart Start and Pocket Change in a way that actually connects.

The style is simple and bright with fluid transitions that keep the pace moving. Each scene flows into the next and the Pioneer arrow acts as a guide through the story. The result feels less like advertising and more like a friendly nudge toward smarter money habits.

Pioneer walked away with a fresh voice and a set of spots that customers watched shared and understood. Check out the reel above to see how it all came together.

Character Design Identity for Pro Hockey Team

Furry + Furious: Zookeeper Creates a Myth on the Ice for Australia’s Coolest Team

By Dave Waite • October 8, 2025

When the Adelaide Adrenaline needed more than a logo, they came to us looking for an identity their fans could believe in—something powerful enough to unite a crowd and bold enough to break the internet.

Determined to dominate the Australian Ice Hockey League (AIHL), the Adrenaline wanted to feel bigger, bolder and wilder than The Outback itself. So we went all in—creating a character that embodied that untamed spirit.

We introduced the Yeti: an abominable snowman, teeth bared, hockey stick in hand—fierce yet fun. A mascot kids would chase down for selfies and adults would grab off the shelf. From sketchbook drawings to final artwork, the character emerged as the pure embodiment of Adrenaline.

We didn’t stop at the crest. We designed uniforms that turned players into beasts on the ice—sublimated fur textures on their jerseys and socks so when they hit the rink, they didn’t just play the game, they became the Yeti. Every detail blurred the line between athlete and myth, giving fans something larger than sport to rally behind.

The result: a team redefined and ready to dominate. Adelaide Adrenaline now takes the ice with a mythic identity that electrifies fans and commands attention across the league.

Commissioned for the team’s alternate jersey, the logo will take center ice as the Adrenaline’s primary identity beginning in 2026.

 

 

Adrenaline Professional Hockey Logo Character Design

Turning Advanced Machine Intelligence into Visuals that Drive Understanding

Animation for Komatsu Builds Excitement and Boosts Sales

By Dave Waite • September 15, 2025

Komatsu’s new iMC 3.0 features like 3D Boundary Control aren’t just innovative—they’re changing how operators think about safety and productivity. By animating these complex features we help Komatsu show customers exactly how they work in a way that’s clear, engaging and impossible to ignore.
 

That’s the magic of animation…turning advanced machine intelligence into visuals that drive understanding, build confidence and ultimately help sales. It’s why their animated posts consistently rack up views and engagement across LinkedIn.
 

This latest piece highlights how the PC220LCi-12 automatically halts before hazards, creates boundaries with ease and uses 3D GNSS to stay on track without constant re-referencing. Real features that are realistically demonstrated and brought to life through animation.
 
 


 
 

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