For Pepsi’s Mister Cartoon campaign, the brief was simple: capture the grit and energy of a Super Bowl-sized promotion and package it for Cannes Lions. With the deadline closing fast, we teamed up with their agency to animate and edit a showcase that moved with the swagger of the art itself. By animating Mister Cartoon’s street art on a Z-plane — using 2D tricks to mimic 3D depth — we built a piece that felt raw, dynamic and alive, perfectly reflecting the campaign’s streetwise spirit.